Nvidia’s RTX 3090 graphics cards are now commonly available for under £1,000 in the UK

Today we found that multiple UK retailers were now selling ASUS’s RTX 3090 TUF Gaming OC model for under £1,000, which is a far cry from the prices that these graphics cards sold for just a few months ago. At the start of this year, a £1,000 RTX 3090 would have been a “too good to be true” kind of deal, but now these kinds of offers are commonplace. 

At Scan UK, ASUS’s RTX 3090 TUF GAMING OC graphics card is available for £999.98, and for that gamers are getting 24GB of GDDR6X VRAM, 10,496 CUDA cores, and massive triple-fan heatsink. While Nvidia’s RTX 3090 Ti is the company’s new performance king, the current price gap between the RTX 3090 and RTX 3090 Ti makes the RTX 3090 a much better value purchase, at least in terms of performance per £/$. 

Today’s RTX 3090 pricing showcases the difficult position that Nvidia has placed themselves in. The cryptocurrency mining bust has left Nvidia and their partners with literal warehouses full of graphics cards to sell, and consumers are no longer willing to pay inflated prices for them. The laws of supply and demand are no longer working in Nvidia’s favour, and that means that demand needs to be stimulated by lower prices. That’s why Nvidia’s RTX 3090 can now be purchased for under £1,000.

Will prices get even lower?

Currently, it is unknown how far GPU pricing will fall over the next few weeks/months. We do not know how much today’s lowered GPU prices have stimulated demand, and we do not know how much inventory Nvidia needs to shift before launching their RTX 40 series products. Even lower prices could be on the horizon, but it is also possible that this is as low as RTX 3090 pricing will get. We do not know what the future folds, so if you are in the market for an RTX 3090, you will need to place a bet on whether or not graphics card prices have bottomed out. 


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