There’s always a buzz around a new processor launch, and given Intel is playing catchup to AMD’s Zen 3, it’s only reasonable that it pushes the boat out that little bit harder right now. Its soon-to-be-released Rocket Lake-S chips get a new look across the board, with the halo chip, the Core i9 11900K, getting some seriously lavish packaging to call its own.

Intel Rocket Lake Core i9 11900K gets a funky new box

Assuming that the leaked shots over on VideoCardz are legit, the angular design complete with blue perspex panels isn’t your normal processor packaging. We can’t quite tell from these shots what’s going on here, beyond it’s clearly not the neat geometric shapes that have preceded it.

There is a natural progression here from the Core i9 9900K’s dodecahedron and the sheared corner of the 10900K—it’s clearly from the same mindset—but they’ve let themselves think outside the erm… box a little too. You’ll notice it lines up with Intel’s marketing redesign that dropped towards the end of last year as well. That means we get the new Intel logo (no swirl here folks), and the new font for the Core branding too. Intel Rocket Lake Core i9 11900K gets a funky new box

I’m not so keen on the blue shading on the CORE and prefer the clean look of the normal 11th Gen packaging, but to each their own. It may be that the final versions don’t look quite so ropey, but we’ll have to wait and see. It shouldn’t be long now either, as the new chips are expected to ship in March, although we’re still waiting on the exact dates.


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